Cover Story Design
Designed an elegant, romantic and luxurious web cover story for Cartier Hong Kong, creating a landing page and three feature pages to introduce the Destinée series.
Project:
Cartier Destinée Collection Campaign
Role:
Advertising, Graphic Design
Date:
Jan 2013
Crafting a refined digital narrative for Cartier’s Destinée engagement ring collection
Designed the full web experience for Cartier Hong Kong’s Destinée cover story, including the landing page and three feature pages for the promotional campaign. Working closely with copywriters, I developed layouts that highlighted the collection’s romantic and luxurious character through refined typography, considered spacing and a cinematic visual rhythm. The interface focused on guiding users through the story of the Destinée collection while supporting key calls to action for deeper product exploration. The result is an elegant and immersive digital narrative that enhances Cartier’s brand presence.


