Designed the layout and visual applications for The Golden Leaf Mid-Autumn Festival campaign at the Conrad Hong Kong. Based on the established brand guidelines and campaign direction, I created the booklet cover, mooncake redemption vouchers and large-format digital signage promoting luxury festive gifting. Focus was placed on composition, typography and visual hierarchy to ensure consistency across all touchpoints. The final designs reinforced the restaurant’s premium positioning while delivering clear, elegant and cohesive communication across print and digital formats.