Designed the official logo and visual elements for Co-op@CUHK, a flagship programme connecting students with professional work experience. Working independently, I developed concept sketches, refined typography and created icon variations, while also defining complementary colour tones to support the programme’s identity. I collaborated directly with the programme lead and marketing representatives to iterate on ideas and align the design with CUHK’s brand direction. I also proposed a full supporting colour palette to complement the existing purple primary colour, resulting in a cohesive and recognisable identity.