Worked on the visual refresh of ELITE, the Centre for eLearning Innovation and Technology at The Chinese University of Hong Kong, to modernise its outward communications and reduce inconsistencies across media. Designed new brochure, folder and Zoom backgrounds. Defined visual hierarchy, refined colour palette and spacing, and proposed hero imagery and usage across the website, aligning tone with the University’s positioning in eLearning. Collaborated with the web team and directly applied refinements to production assets. The updated visuals were adopted in the website launch and public materials, improving clarity and cohesion without altering the existing logo.