Brand Revamp
Refined the KEEP brand and rolled it out across print and communication assets through a formal style guide and a full suite of marketing materials.
Project:
KEEP Rebranding
Role:
Branding, Graphic Design
Date:
Apr 2017 - Mar 2022
Systemising the brand and translating it into cohesive print and communication touchpoints
Delivered a structured brand revamp for KEEP, refining the logo and formalising its usage through a logo style guide, followed by a comprehensive brand style guide covering colour, typography, spacing and application rules. Extended the refreshed brand across printed and communication materials, designing brochures, flyers, roll-up banners, folders, PowerPoint templates, pitch decks, name cards, letterheads, quotations and invoice layouts. Coordinated with the platform team to ensure the brand refinements were reflected in digital touchpoints. The system was rolled out across live materials and became the reference for KEEP’s external communication.




